How To Write Your Speaker Introduction

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Here’s what you will learn:

INTRODUCTION - SETTING THE STAGE

When you are invited to speak before an audience, a Master of Ceremonies ( MC, or Emcee) typically introduces you. In most cases, they will read something about you from the program, or rely on tidbits they’ve heard about you when creating their introductory remarks. Sometimes they’ll even make a joke at your expense when introducing you.

STEP 1 - GRAB THE AUDIENCE'S ATTENTION

In order to be a success on stage, the Master Of Ceremonies must say something to grab the audience’s attention.  

STEP 2 – ESTABLISH THE SPEAKERS AUTHORITY

Introduce the speaker’s name. Include background information relating to the presentation and a tidbit of biographical info.

STEP 3 - BRIEFLY MENTION THE TOPIC

The audience needs to know a little bit about what you are speaking about. Not too much as to give the whole topic away but just enough to get them wanting to learn more.  

STEP 4 - TELL THE AUDIENCE WHAT'S IN IT FOR THEM

Offer a benefit the audience will gain from listening and invite the audience to join the MC in welcoming the speaker (Reveal your premise)

STEP 5 - PUTTING THE PIECES TOGETHER

In this step, we show you how it all goes together to make a successful speaker’s introduction. 

STEP 6 - CREATE AN OUTRO

Take advantage of the MC’s ability to endorse and reinforce your message with a Speaker Outro

An “Outro” is a follow-up comment that the MC makes regarding your message or call to action after you’ve concluded your speech/message/program. It’s a third party endorsement asking the audience to take action that you want them to take. Since the request comes from a third party (MC), it carries a lot of weight and it doesn’t come off as a desperate plea from you.

CONCLUSION

Tips on making it easy for the Master of Ceremonies to present your Introduction.

I took Next Stage Communication’s How to Craft Your Speaker Introduction class and found it very helpful. Before taking the class I never knew what to say when someone asked me what I did. After the class I was able to not only clearly state what I did, but more importantly, what benefits my clients receive and who hires me. I highly recommend this class to anyone getting started in business and/or if you still aren’t sure how to clearly introduce yourself and your business to others.

Edie O'Reilly

Why you need a written speaker introduction:

Why you need a written speaker introduction:

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Your Instructor – Al Jensen

Al has introduced hundreds, if not thousands of speakers to anxious audiences since 1974. He’s been introduced to thousands of audiences as a professional speaker and entertainer over that same time period. Many of those introductions were OK, several were bad and more than a handful could be characterized as downright horrible. Al knows how a bad speaker introduction can impact the message the speaker is about to deliver. A great introduction, on the other hand, can set the stage for a great experience for both the audience and the speaker. This program has been designed to create that great experience time and time again. You can now focus on the message and not worry about the introduction the MC is about to deliver. And now, ladies and gentlemen, please welcome our speaker for today’s presentation…

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